*The “Secret Story” for the GROG Brand
The Admiral’s Secret
When Admiral Edward Vernon introduced a new drinking regimen in the navy in 1740, it wasn’t just discipline behind the decision. Vernon knew that crews struggled with fatigue, illness, and loss of morale during long sea voyages. But there was something rarely told in history books.
During Vernon’s voyages to Caribbean ports, sailors had learned from local merchants about refreshing mixtures prepared with water, citrus fruits, and sugar.
Realizing that this mixture increased the sailors’ strength and endurance, Vernon adapted it to the naval regimen.
Rum, water, lemon, and sugar…
A simple mixture.
But a life-changing discovery for people who lived at sea for months.
The sailors gave this new drink a name.
From their admiral’s nickname…
GROG
For centuries, this drink remained a tradition of the seas. But some still believe:
GROG is not just a drink…
it is a secret from the oceans.
Summit Light Tonic Water
The Admiral’s Lighter Ration
In 1740, Admiral Vernon introduced a new drinking regimen to maintain naval discipline.
Rum was now diluted with water before being distributed.
This drink was lighter and helped sailors stay energized on long voyages.
The crew gave this mixture a name:
GROG
Summit Light is a modern and lighter interpretation of this historical tradition.
“All the character, lighter at sea.”
Mint & Lime Tonic Water
The Sailor’s Refreshment
On long sea voyages, lime was one of the most important fruits for sailors. It provided both refreshment and protected their health.
Lime and fresh herbs were the basis of the most refreshing mixtures prepared at sea.
Mint & Lime Tonic was born from this refreshing tradition of sailors.
“The sailor’s refreshment.”
GROG Pomelo (Blood Grapefruit) Tonic Water
The Caribbean Discovery
In the 1740s, Caribbean ports were among the world's most vibrant trading centers. The British navy encountered exotic citrus fruits in these warm ports.
Sailors discovered the potent aroma and freshness of blood grapefruit in particular.
On long ocean voyages, this fruit became the most valuable refreshment for weary sailors.
GROG Pomelo Tonic is inspired by this citrus heritage discovered in Caribbean ports.
“From the citrus ports of the Caribbean.”
GROG Strawberry Tonic Water
The Harbor Markets: European ports were not only meeting points for ships, but also for aromas from all over the world. Fresh fruit was a symbol of trade and discovery in these ports. Strawberry Tonic is inspired by the sweet energy of old harbor markets. “From the fruit markets of old harbors.”
GROG Summit Sparkling Water (Soda Style)
Pure Ocean Spirit
The most precious thing at sea is clean water.
Water has always been the most carefully protected resource for ships on long voyages.
Purity, simplicity, and freshness…
GROG Sparkling Water is inspired by the clear spirit of the seas.
“Pure refreshment inspired by the sea.”
GROG Imperial Indian Tonic Water
In the 18th century, the British navy undertook months-long voyages along the long trade routes to India.
Citrus and refreshing blends became the sailors' most prized drink on these voyages.
Imperial Indian Tonic is inspired by these legendary routes.
A classic tonic carrying the freshness of the spice routes and ocean breezes.
Slogan:
Inspired by the legendary routes of the British Empire.
